Privacy Policy

At Mada Baby Store, a company owned by Varela Vasques & Bento da Silva LDA., with Tax Identification Number 517310929, we are committed to ensuring that our customers’ personal data is processed in a transparent and secure manner. As such, we want you to know that you have control over this data at all times. As our customer, you may decide, whenever the legislation in force allows it, to whom your personal data will be transferred, under what conditions and for what purpose.
To make this possible, and in accordance with our constant review and improvement processes, we have updated our Data Protection Policy, in order to renew your trust in us and so that you understand how we compile, process and protect your personal data:

What personal data do we process?
Personal data is any information that identifies you directly or indirectly, which may include, for example, your first and last name, an identification number, or your email address, among others.
You may have provided some of this information directly in order to contact us. However, other data may result from the relationship we maintain with you.
At Mada Baby Store, we only process the personal data that is strictly necessary for the specific purposes set out in this Privacy Policy, and only for as long as needed, always respecting all principles and obligations set out in the GDPR and the Law.
Purpose of processing your personal data
At Mada Baby Store we process your personal data in order to manage the provision of the products and services you have contracted with us, comply with the legal obligations that may apply, for example in matters of energy or consumer law, send you commercial communications about products and services that may be of interest to you, or to collect information about the interactions you may have when using our website through the use of “cookies”.
Retention of your personal data
The personal data you provide to us as a customer will be kept for as long as necessary to provide the services set out in the Contract. Once they are no longer required for this purpose, the data will be blocked for the legally established period, bearing in mind that they may be needed to handle claims or prepare defenses related to administrative or judicial actions, among others. Once this period has expired, the data will be permanently deleted.
In cases where you have given your express consent to receive personalized offers related to our activity that may be of interest to you, once you are no longer our customer, your personal data will be kept until you withdraw your consent.
Applicable security measures
Mada Baby Store, with the aim of making its Data Protection Policy effective and efficient, has adopted the necessary technical and organizational security measures to prevent the alteration, loss, misuse, processing, unauthorized access, or theft of such data, taking into account the current state of technology, across all channels that may process personal data.
Rights in relation to the processing of my personal data
The GDPR and applicable Law grant you the following rights regarding the processing of your personal data by Mada Baby Store:
- Access: confirm whether we process your personal data and, if so, which data.
- Rectification: correct errors and modify inaccurate or incomplete data.
- Erasure (right to be forgotten): request the deletion of your data, except where legal obligations require retention or there are other legitimate grounds.
- Restriction of processing: request the suspension of processing, while keeping the data blocked to address claims or exercise legal defense in administrative or judicial proceedings.
- Objection: request that we stop processing personal data based on legitimate interest (e.g., commercial offers). Mada Baby Store will stop processing unless there are overriding legitimate reasons or legal defense needs.
- Portability: receive your data in a structured, commonly used, machine-readable format, to transfer to another controller.
- Withdraw consent: revoke consent previously granted (e.g., for commercial communications).
How to exercise your rights:
You may contact Mada Baby Store at sac@madababystore.com, indicating:
- Name and surname of the data subject,
- Address for notifications,
- Right you wish to exercise.
You also have the right to file a complaint with the Portuguese Data Protection Authority (CNPD).
For further questions, you may contact our Data Protection Officer (DPO) at: sac@madababystore.com.